The Origin Story

Bowen Mendelson has spent a lifetime slugging it out on the cutthroat streets of Madison Avenue — trading ideas with modern-day Don Drapers and shaping campaigns for some of the world’s biggest brands.Over the years, he’s helped Coca-Cola share a billion smiles, convinced Delta to love the middle seat, and made Orangetheory sweat in all the right ways. His work has won just about every ad award there is but more importantly, it’s connected with people.

Then came the great AI shake-up, the marketing world was changing fast.So Bowen decided to do something that felt real again. The idea came from his mom (as all the best ones do): “You’ve always been good at making spaces feel better — why don’t you do that for other people?”And just like that, Room Rescue was born — a creative director’s eye, applied to real homes, real clutter, and real life.

Thanks, MAMA!

A smiling man and woman are taking a selfie on a beach, with the ocean waves and cloudy sky in the background. The woman is wearing a San Diego Padres cap, sunglasses, a white sleeveless top, and is waving. The man is wearing a blue t-shirt with a red crab graphic.

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